Today we tend to base the edibility of food upon their exterior appearance. We constantly look for symmetric shapes, even colors, and smooth skin, when grocery shopping. I believe one of the reasons why we go for the “pretty” looking produce is due to the beauty-fixated socio-cultural environments we live in. We tend to only see one type of produce in commercials, cosmetic ads, magazines and packaging, which is a non-realistic picture of our food.
Can our perception of what food looks like change in order to lower food waste in households?
This project aims to reduce food waste in households by exposing food that is considered bad and showing how one can cook with them. By removing the lens of beauty norms and uncovering bruised, misshaped, or spotty food, this project breaks the stereotype of how food is displayed. However, only showing what our food can look like isn’t going to help the viewers; therefore I am providing recipes of how to cook with the “bad” food and tips on how to store it or make it last longer. As such, I am both highlighting the issue, as well as offering tools for the viewer to make a change in their personal habits simultaneously.